According to foreign media reports, American technology blog site, “Silicon Valley Observer (silicon alley insider)” Thursday, said the author, but once on the London financial markets may be due to the acquisition of Apple ARM chip maker moving, but once the “excitement” and despite Apple’s rich now, Jobs also prefer vertical integration business, but in fact Apple will not buy ARM.
“Silicon Valley Watch” that the acquisition of Apple, ARM will have the following reasons:
1, Apple has not implemented a major strategic acquisition
The website article says Apple has decided to enter the portal to both the music industry, and does Archos (Archos) the company’s revenue, Apple has decided to enter the area of mobile telephony, they are not M & Motorola. Apple often digging their own internal resources, and supported by occasional small-scale mergers and acquisitions related to integrating people and technology. Although Apple’s entry into the mobile advertising market, has been integrated into the arm of the Quattro, but only one of the acquisitions to small scale, after all, the team has made little Quattro but not with ARM compared to large enterprises worldwide.
2, Apple does not include the genes of large companies
M & A success often depends on the company’s ability to successfully integrate acquired in the path between the buyers, not only to consider their own cooperative business, or even consider the synergy of culture, including cultural synergies . To know that the same cultural background can make employees feel like after the merger of the feeling of sitting at home, so they will not choose to leave the company, the same, the same cultural background can also ensure that members of both parties after the merger and harmony. It is a very sensitive issue, many companies do not understand the intricacies of what has suffered a crushing defeat which led to mergers and acquisitions, on the contrary, those who know it is a success. But Apple does not seem to have the gene, its cultural roots are more unique, Apple is often the talents of individuals and small acquisitions group, had not acquired the world’s largest companies. In addition, Steve - Steve Jobs is really intelligent person, he also clearly aware of Apple’s greatest asset is its own culture and his team and staff, so he would not risk buying Apple ARM taboo big companies.
3, Apple does not need the technology M & A big chip
Apple has acquired and may also buy small chip startups. Previously, Apple focus more on independent research and development of core technologies, or get all the technology possible small Silicon Valley. In any case, Apple has mastered the technology needed to build their own chips, such as the training area A4 is sufficient to prove this point. laptop battery
Finally want to emphasize is this: Apple does not buy the rumor ARM is rational. In fact, MRA can be called smart mobile reference, rumors and there have been some bizarre point of view - that Apple may be the comparative analysis of companies and phone manufacturers to more competition. But this view at least two major mistakes: First, in addition to ARM, companies like Qualcomm is also very important and excellent mobile phone chip maker; Second, if Apple bought the arms and the pole will hand over the other. Of course, some time in the future, Apple may spend enormous sums to remove some of the manufacturers of handsets and, of course, Apple is not the manufacturer through the acquisition of these business partners to remove these competitors, Apple will only enhance the product design and marketing to enhance competition.
